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Social Media Lesson: Don’t Build Your House on Borrowed Land

Social Thumbs Hearts 1200

I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.

Book Sales Strategies: Let the Data Drive the Strategy

Book Sales Strategy

The bottom line is something you already know: Sales is hard. I happen to make enough money to live on by selling books. But that’s after I spend a lot of time and money creating and fine-tuning every single piece of the sales and marketing process. I lay it out for you below.

Optimize Your Social Media Marketing and Advertising

Social Media Series

Optimize Your Social Media Marketing and Advertising – Class starts June 1st! Taught By: Karl W. Palachuk Five Tuesdays June 1 – June 29 – Register Now All classes start a 9:00 AM Pacific Learn More. Register today. Part of the “Social Media Super-Charge” Series for Small Business This course covers the key elements of […]