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Tips on Tipping from a World Traveler

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It seems odd to me that people have such strong opinions about tipping – especially those opposed to it. I have traveled a lot over the last three decades. Not as much as the true “road warriors,” but far more than most people. I travel all over the US on a regular basis, and generally […]

Social Media Lesson: Don’t Build Your House on Borrowed Land

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I have long advised businesses to avoid building their business on someone else’s platform. This is particularly true of social media. The second half of 2022 is a great example of why you need to think carefully before you build a business on a platform you don’t control.

Millennials (and Gen X) Are Not a Problem to Be Dealt With

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I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless

Book Sales Strategies: Let the Data Drive the Strategy

Book Sales Strategy

The bottom line is something you already know: Sales is hard. I happen to make enough money to live on by selling books. But that’s after I spend a lot of time and money creating and fine-tuning every single piece of the sales and marketing process. I lay it out for you below.

Omega Mart – A Great Experience in Bad Customer Service

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I often tell people that most bad customer service happens when employees don’t know why their job exists. I think that’s the case here, with the woman I’ll call Marin. I think she thinks her job is to enforce the rules. . .

Lessons from the “Great Resignation”

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Few changes are permanent. People take jobs and leave jobs. Sometimes they go back to a job. Sometimes they change careers, or move across country. Everything keeps evolving. Tune into it and think about where you want to fit. Every day, be a little bit more of what you wish to become.

Rule: We Only Work with People We Like

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In my book, The Absolutely Unbreakable Rules of Service Delivery, I mention that I have worked hard to apply certain rules across both my personal and professional lives. One of these rules has served me well across the board: We Only Work with People We Like At home, this is largely about work/life balance and […]

Optimize Your Social Media Marketing and Advertising

Social Media Series

Optimize Your Social Media Marketing and Advertising – Class starts June 1st! Taught By: Karl W. Palachuk Five Tuesdays June 1 – June 29 – Register Now All classes start a 9:00 AM Pacific Learn More. Register today. Part of the “Social Media Super-Charge” Series for Small Business This course covers the key elements of […]