Book Sales Strategies: Let the Data Drive the Strategy

This is a report for authors on a very expensive test I ran with my book marketing. The good news: My “big” strategy for book marketing worked. The bad news: The testing cost me a lot of book sales. First Some Background For many years I have been building a book marketing strategy that more […]

Omega Mart – A Great Experience in Bad Customer Service

I planned a Las Vegas trip for a long time. And I was super excited about the cool new attraction that was added last year during the pandemic. I was really looking forward to experiencing Omega Mart. The Omega Mart is an immersive Dada-esque art and commentary experience. It’s a bit hard to explain, but […]

Lessons from the “Great Resignation”

It’s not over yet. The unemployment numbers for January were released a few days ago. Looks like 4.3 million people quit their jobs in January. That means that over 3% of working Americans have quit their jobs each month for eight months in a row. Many of us are asking, “What’s going on?” There are […]

Deep Dive Into Facebook, YouTube, and LinkedIn – New Class

An all-new five-week class starts next week: Deep Dive Into Facebook, YouTube, and LinkedIn Taught By: Karl W. PalachukAll New Class for 2021! Five TuesdaysJuly 6 – August 3 – Register Now – Only $299 per studentAll classes start a 9:00 AM Pacific Part of the “Social Media Super-Charge” Series for Small BusinessThis course covers […]

Rule: We Only Work with People We Like

In my book, The Absolutely Unbreakable Rules of Service Delivery, I mention that I have worked hard to apply certain rules across both my personal and professional lives. One of these rules has served me well across the board: We Only Work with People We Like At home, this is largely about work/life balance and […]

Optimize Your Social Media Marketing and Advertising

Optimize Your Social Media Marketing and Advertising – Class starts June 1st! Taught By: Karl W. Palachuk Five Tuesdays June 1 – June 29 – Register Now All classes start a 9:00 AM Pacific Learn More. Register today. Part of the “Social Media Super-Charge” Series for Small Business This course covers the key elements of […]

Advice to Employees – and What It Means to Managers

Advice to Employees - and What It Means to Managers

As I go through my days and weeks, I talk to a lot of people. Most, I admit, are self-employed or the owners and managers of small companies. But, of course, I also talk to a lot of “normal” people who have jobs and work for someone else. They work for those owners and managers […]

Know What You Know

There’s a “classic” model for looking at knowledge that’s known as the “Conscious Competence” model. It describes the evolution of knowledge about any subject. There are four stages: Unconscious Incompetence. Here, you don’t know what you don’t know. You might not even know that the subject of knowledge is a “thing” that other people know. […]

Defend Your Sanity: Make Your Own Zoom Rules

A year ago, many people had never heard of Zoom. We have been using it for years. In fact, because of various programs I run, my company has four separate Zoom logins in order to accommodate all of our training programs and needs under one account. But the world changed when . . well, when […]