This is a report for authors on a very expensive test I ran with my book marketing. The good news: My “big” strategy for book
From time to time someone comes up with a new “business parable.” Perhaps the most successful example in recent history is Who Moved My Cheese?, a tale of dealing with change. In fact, an Amazon.com search of “business parable” results in more than a dozen current books. Each of them will lead you to additional options.
You’ve probably heard the advice that you need to prepare your “30-second commercial” or “Elevator Speech” to introduce yourself. The idea is that you can polish your introduction and practice it so that you don’t have to think when someone asks what you do.
It can be overwhelming to start any new adventure. We’re full of energy and enthusiasm. But when we start to move on our ideas we realize that we’re not sure what to do first.
You’ve certainly heard the advice that you should “Dream Big.” True enough, but you should also dream elaborately. In fact, you should daydream elaborately.
Be prepared to re-think truths you have accepted. . .
It is possible that everything we know is wrong.
One of the big buzz words of the last ten years is “Multi-Tasking.” I’m sure you’ve heard people say they’re multi-tasking. Or perhaps you’ve prided yourself on being a multi-tasker.
There are many forms of relaxation and focus. When we say “meditation” people in the United States do not necessarily associate the word with religion. But when we use the word prayer, we do associate it with religion. And yet prayer and medication are very closely linked.
In the Monty Python movie The Holy Grail, King Arthur’s men do not use the terms “charge” and “retreat.” Instead they use “charge” and “Run away! Run away!” So, when I tell my wife I’m going on my annual retreat, she always says “Run away! Run away!”
The goals you set will determine the direction you head: They will determine your life. And not just this month or this year, but the rest of your life.
Our society—and as far as I know every other society—places value on winning. This is good. Or, perhaps as a human living in a society, I have no option but to believe that this is good.