I have never believed most of the common wisdom spread about Millennials (and Gen X and Gen Z). And after about fifteen years of hearing “advice” focused on these younger generations, I think I finally figured out where the advice goes bad: It is extremely superficial and meaningless
There are more kinds of marketing today than ever before. But I think many people (most people) have a very narrow definition of marketing. I think most people think about marketing as promotion. So, advertising and email campaigns are marketing. I take a much broader view. I think of marketing more like branding: It’s everything […]
This is a report for authors on a very expensive test I ran with my book marketing. The good news: My “big” strategy for book marketing worked. The bad news: The testing cost me a lot of book sales. First Some Background For many years I have been building a book marketing strategy that more […]
I planned a Las Vegas trip for a long time. And I was super excited about the cool new attraction that was added last year during the pandemic. I was really looking forward to experiencing Omega Mart. The Omega Mart is an immersive Dada-esque art and commentary experience. It’s a bit hard to explain, but […]
It’s not over yet. The unemployment numbers for January were released a few days ago. Looks like 4.3 million people quit their jobs in January. That means that over 3% of working Americans have quit their jobs each month for eight months in a row. Many of us are asking, “What’s going on?” There are […]
When we recall memories, we also apply filtering. As we pull them out of storage, we re-write them just a bit to fit within our world view and to provide consistency with other memories.
Service delivery involves a whole lot of stuff the customer never sees or experiences.
We all know what intertia is. Whether or not your mind immediately brings up an image of Sir Isaac Newton, you have certainly heard of Newton’s first law of motion: “An object at rest stays at rest and an object in motion stays in motion with the same speed and in the same direction unless […]
An all-new five-week class starts next week: Deep Dive Into Facebook, YouTube, and LinkedIn Taught By: Karl W. PalachukAll New Class for 2021! Five TuesdaysJuly 6 – August 3 – Register Now – Only $299 per studentAll classes start a 9:00 AM Pacific Part of the “Social Media Super-Charge” Series for Small BusinessThis course covers […]
In my book, The Absolutely Unbreakable Rules of Service Delivery, I mention that I have worked hard to apply certain rules across both my personal and professional lives. One of these rules has served me well across the board: We Only Work with People We Like At home, this is largely about work/life balance and […]