I recently did a webinar about the most important rules you need to follow to create a successful business. Afterward, I received a note from someone who said he could not attend the webinar because he has to run after customer service tickets completely non-stop twelve hours a day. This is truly the worst-case scenario that Michael Gerber talks about in The E-Myth Revisited: He is working too hard IN his business to take time to work ON his business.
I made a quick five-minute video on this. Here it is:
Here’s the sad truth: If you are over-stressed and burnt out by a job YOU created, you’re in deep trouble. That is truly the road to poor health and possibly an early death from stroke or heart attack. I’m not exaggerating here. You have to build balance into your business and your life before it’s too late.
Two books are recommended. For the self-employed, The E-Myth Revisited by Michael Gerber is an absolute must read. Learn to work ON your business and create a sustainable business model that can grow.
Think about it. If you are working so hard you can’t see straight and you can’t take off ONE hour to work on improving your business, then your business model is broken. It is not sustainable. And it is certainly not something that will allow you to grow your business. You can’t scale that. Hell, you can’t even execute the business you have. How could you possibly grow?
The second book, of course, is my own Relax Focus Succeed – A guide to balancing your persona and professional lives and being more successful in both. Balance is what it’s all about. Only with balance will you create a sustainable business that allows you to thrive as an individual.
Balance, like so many things, will never just happen by itself.